Here we were in the beginning of our tour, and I needed amplifiers and PA, bad. So when we got to Portland, OR, to play the second gig of the tour, I called up Norm at the plant and told him my situation with the Blues Magoos. I knew Con and Norm Sundholm, because Norm used to play bass with the Kingsmen, and his brother Con started an amplifier company called Sunn, out of Tualatin, OR, just south of Portland. This was an amplifier I was well familiar with, because when I was with the Raiders, we were sponsored by Vox, as well. The Who were sponsored by Vox, and had six Super Beatle Vox amplifiers. Hermans Hermits were sponsored by Fender, and they had all large Fender-dual showman amplifiers. When we were in Calgary, the Blues Magoos didn’t have matching equipment on stage. The Who and Hermits did use the Sunn Coliseum PA for the tour.Įxcerpted from Mark “Hoss” Amans book, Where The Action Was: So as the tour rolled on, it is possible the Who used some of these Sunn amps as they transitioned away from the Super Beatles. Because the Herman’s Hermits were sponsored by Fender and had matching amps, and the Who were sponsored by Vox and had matching Super Beatles, he thought it appropriate that the Blues Magoos also have a matching backline. Mark “Hoss” Amans, roadie for the Blues Magoos, has written that he purchased Sunn amplifiers and Coliseum PA in Tualatin, Oregon, on 14 July 1967, and secured sponsorship by Sunn for the Blues Magoos. However, on the second day of the tour, 14 July 1967, in Portland, Oregon, the Blues Magoos purchased (and became sponsored by) Sunn amplifiers and a Sunn Coliseum PA. On the first North American tour, with Herman’s Hermits and the Blues Magoos, which began 13 July 1967, the Who used Super Beatles. The inferior quality of the gear is evident in the Monterey Pop show, where Jimi Hendrix, who had “learned” his gear setup from Pete and the Who, was able to bring his Marshall 4×12s and 100-watt amps, to great effect. Thomas Organ (VOX) V1143 ‘Super Beatle’ 120w solid state amplifiers and 4×12 (w/two horns) cabinets.
tours, including the March/April 1967 “Murray the K – Music in the Fifth Dimension” shows in New York, and the Monterey Pop festival in June, the Who used rented U.S. Because of their financial straits, Chris Stamp, the Who’s manager, signed the group to an exclusive agreement with Vox to use their gear in the States.
#1971 GIBSON EDS 1275 FULL#
The reason for the difference in gear in the 1967 U.S./Canadian shows was that the group could not afford the cost of importing their full gear ( Marshall in 1967, and Sound City in 1968) and, instead, hired or borrowed gear once arriving in the U.S. The Sunn gear was abandoned at Canadian customs in Toronto on 15 July 1968, at which point Pete began using the Sound City gear previously used only in the UK/Europe. (Pete also purchased Coral Hornet guitars at this time.)Īs a part of their use, the Who also provided endorsement for the Sunn gear.įrom 8 to 14 July 1968, Pete tried Sunn’s new Orion solid state offering. Bobby Pridden had indicated that it was bought a couple days prior to the 29 Nov., 1967, date in Scotch Plains, New Jersey, though footage from the 25 Nov., 1967, Village Theatre gig shows Sunn PA in use.
The Who purchased additional Sunn gear, along with Sunn PA gear, from Manny’s in New York, likely on or around the 25 Nov., 1967, Village Theatre dates in New York. The Who were first exposed to Sunn amps through the Blues Magoos’ roadie on the July-September 1967 Herman’s Hermits tour, their first of North America. 1967, during a two-day break in Nashville. It’s possible these Sunn 100S amps were purchased on 15 or 16 Aug. The first known use of Sunn amps is 23 Aug. Thomas Organ (Vox) Super Beatles, with Sunn 100S amplifiers and cabinets. (Photo: Bob Elliott)īeginning in August 1967 and for the early- to mid-1968 North American tours, Pete (and John) used Sunn amplifiers and cabinets, succeeding the use of U.S. 1967, Southfield High School, Detroit, Michigan, with two Sunn 100S amplifiers and 2×15 cabinets, playing a Gibson ES-335.
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